We’ve been doing some experiments recently to help nail down exactly what determines the number of sponsor views your game gets. There are a million variables — everything from genre, to market level, to day of the week, to — well, who knows what else? We here at FGL have always had our strong suspicions, but we decided to get more scientific about it. (Why did we do this all of a sudden? Actually it was because of the recent Developer Survey. One of the biggest requests was more information and statistics on how to sell your game.)

First up, we examined the importance icons by themselves. People chose which icons they found “hottest”, and then we correlated that “hotness factor” with how many views the game got. This correlated surprisingly well: it’s very important to have a good icon for your game! But what makes a good icon? Well, you can see the results, along with the actual best and worst icons, here.

We’re now onto the second experiment, and here’s where we need your help. This one is broader: it covers both game icons AND game titles. To get good results for this one, we need a lot of votes! We’ve also incorporated feedback from the first experiment to make this one much more robust and (hopefully) accurate. Have you got a few minutes?

Please go vote on some games!

It’s kind of addictive, and it’s helping gather really useful data!

You don’t need to be an FGL user to vote on icons, so please feel free to spread that link far and wide! After the experiment we’ll crunch the numbers and post the results here on the blog.

Thanks for your time!